Your own Server Side GTM Container with a single click.
100% EU-based hosting for your tracking infrastructure.
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Register & try for free No credit card required for trial
- Server Side Tagging? 🤔
We'll take care of the tech.
Leave the boring technical setup to us so you have more time to focus working on your tags.
Automatic Scaling
No matter how much traffic you have, we'll handle the scaling for you.
Clear, simple pricing
5 million requests are part of the base package, after that you'll be billed per additional 100k requests.
Your own domain
You can use your own subdomain with your owntag SGTM container, e. g. data.yourdomain.com
Reliable infrastructure
We run without Google, Amazon or Microsoft, exclusively and privacy-friendly on EU-based servers.
Not a techie?
No problem!
You shouldn't have to be a DevOps Engineer to set up privacy-friendly tracking.
With owntag you can set up your own SGTM container with a single click – without dealing with cloud providers or your complicated command line interfaces.
100% Server Side GTM
0% Google infrastructure
One of the biggest advantages of owntag is that you don't have to run in on Google's infrastructure.
And that's exactly what we're offering: The best Google software, but on servers in Europe, operated by a European company.
One Price, All Features
We believe in keeping things simple – that's why we have just one straightforward pricing plan.
owntag Server Side GTM Hosting
What's included
- Peace of mind for you and your data protection officer
- All container features at no extra cost
- Automatic updates to Google's latest SGTM version
- Hosting exclusively on European servers
- Automatic scaling, no matter your traffic volume
Monthly
100 €
includes 5 million requests / month
+ 1.50 €
per additional 100,000 requests
Try for freeNo long-term commitment, cancel anytime.
What's a request and how many do I need?
Learn how to estimate your monthly requests, even if you're not using server-side tracking yet.
Any Questions?
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Where do I manage my tags, triggers, and variables?
What about user management? -
Nothing changes here – you'll continue to use Google's interface at tagmanager.google.com just like you're used to.
Your owntag-hosted container simply fetches the configuration from Google and runs the tracking on our servers. - Will you help set up my tracking?
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No – we focus on hosting so you can concentrate on configuring your tags, triggers, and variables in Server Side GTM. However, if you need help with setup, we're happy to recommend qualified partners.
As a paying owntag customer, you'll also get access to our Template Container – a fully pre-configured GTM container that you can simply import and start using right away. - I thought Google Tag Manager was free?
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You're thinking of the Google Tag Manager Web Container – the tool that runs JavaScript tags in the browser and sends tracking events from there.
Owntag works with its counterpart, the Server Side Google Tag Manager (SGTM), which receives data and forwards it to its final destination. You don't pay for the software – Google provides that for free – you're paying for hosting, meaning our servers execute the tracking you've configured in SGTM. - What happens if I get a sudden traffic spike?
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Our infrastructure is built to scale quickly. This means you won't lose any tracking events even if your website suddenly gets featured on TV. We don't work with fixed limits, which means we won't suddenly cut off your tracking just because you're getting more traffic.
- Does using owntag automatically make my tracking GDPR compliant?
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No, but it gives you the tools to make it compliant.
We don't control what you configure in your owntag-hosted Server Side GTM. You're still responsible for how your tracking works, so it's up to you to ensure it's privacy-compliant.
That said, owntag gives you the foundation to implement privacy-compliant tracking. For example, if you were to host your container in the US, you'd likely be in violation of GDPR regardless of how carefully you configured your tags.